Today, I am excited to announce a new feature for TheBlaze TV annual subscribers: 1791 email. Click here to get started.
When we decided to launch our new email service for TheBlaze TV subscribers using the name of a completely different division of the company that sold clothes and didn’t appear to have anything to do with news or television, many on my staff were left scratching their heads. What does a clothing company have to do with a private e-mail provider and an online subscription network? The answer, like so much of what we do as a broader company, lies with the story of America.
I’ve built Mercury Radio Arts, TheBlaze, American Dream Labs, and 1791 around one very simple truth: we are American storytellers. We are telling the story of this country that no one else will. Some days, that means TheBlaze is exposing some of the darkest areas of corruption I’ve seen in recent memory. But more often than not, we are telling stories of good, of inspiration, and the struggle for man’s freedom. We seek to preserve the principles and values – like hard work, fair play, respect, and charity - etched into the soul of our country by the Founders and the essence of which is found in the Constitution.
In the year 1791, The Bill of Rights was ratified by the states making up the infant United States of America. With those first ten amendments, Americans were guaranteed individual freedoms and a limited federal government. We were going to be something different than the monarchies and empires that had come before us. America, from it’s very beginning, was going to blaze a new path – one that centuries later would bring us to the stars.
Somewhere in the last one hundred years or so, we started to lose our way. We gave up some of those individual powers in exchange for comfort and security. Our once limited federal government has grown wildly out of control. The government can now listen in on your phone calls, read your emails, and record your movements on public streets. Millions of Americans vote to expand those powers even more, and if we don’t take a minute to look at where we are headed we will never be able to return to where we came from.
Through 1791, we seek to preserve and demonstrate what it means to live an authentic life with value.
One of the first products launched under the 1791 name was 1791 Denim. We saw that an iconic piece of American history, the blue jean, was no longer being Made in America. It no longer represented hard work, ingenuity, and rugged individualism. Instead, blue jeans had become the “uniform of progress” with advertisements glorifying the kind of revolutionary violence that has disrupted the Middle East and Europe.
In response, members of my team set out to create an alternative; a jean that celebrated the American values that other clothing manufactures had chosen to leave behind in the pursuit of profit. Values like hard work and authenticity. And I insisted they were made in America with the best material, from the selvedge denim to the copper rivets. 1791 Jeans are built to last, to be worn whether you were just working around the house or out getting dirty on the farm.
1791 was never just about jeans; it’s always been about celebrating those core values that make America great. It’s about remembering the way we used to be, returning to a time when Americans built railroads, cars, and rockets. When we looked up at the stars and dreamed of adventures. We turned imagination into reality. We dreamed.
When you put on a pair of 1791 Jeans, we hope you tap into that great American dream that lies within each of us. That you proudly say “I am an American”, and through your words and your actions you inspire others to dream again.
1791 now offers another way to share the spirit of America with 1791 email.
Much like clothing manufacturers have shrugged off the dream of “Made in America”, giant software companies are abandoning the principles of individual privacy and personal liberty. They’ve invaded your Inbox, scanned your personal emails, and targeted advertisements based on the content. They’ve allowed backdoors and warrantless searches. Does it feel like your privacy is being respected?
We’ve decided that Americans deserve a choice, and with 1791 email you can have a private email account that will never be scanned by us. We will never sell your email address or use the contents of your emails to sell something to you. And if the government feels like you are a threat, then the government will need to follow The Constitution and serve us with a warrant. We believe in a little thing called “the rule of law”.
It says a lot about where America is today that something like “privacy” has become a foreign concept to businesses that handle your personal information.
With an @1791.com address, you are also making a statement. You are showing every person that you communicate with that you believe in individual freedom and that you are part of an ever-growing community that wants to work hard and dream big. YOU are living the story of America.
We pledge never to follow the rest of the herd. Like America in it’s earliest days, 1791 is blazing a new path, one that we hope inspires others to wake up and remember what made this country great.
We live and breathe the values and principles set forth by the Founders in 1791. It’s not a catchy name, a fad, or a meaningless brand. It’s enough not to say you believe in something. You have to embody those things you say you believe in. You have to live it.
1791 has meaning. It’s timeless. It’s exceptional.
It’s a way of life.